Notes from the Digital Floor 7. Why Online Retailers Are Going to Prison Now.

Andreas Rieger · 2026-04-08 · Column

"Don't go to prison voluntarily!" Alexander Graf's claims in brand eins sound radical. But how well do they hold up? A measured assessment of UCP urgency, Amazon's own agenda, the China illusion, and whether most e-commerce jobs will really vanish within two years.

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