# commerce guru > Independent e-commerce consulting at the intersection of strategy, technology and AI. Founded by Andreas Rieger. Based in Germany, working internationally. The site is fully bilingual (German and English). commerce guru provides vendor-neutral advisory services for mid-market and enterprise e-commerce organisations. Core areas include platform selection, AI integration strategy, and operational transformation. All editorial content follows an essayistic, fact-based approach without marketing rhetoric. ## E-Commerce Insights - [AI Commerce Status Report Q1 2026](https://commerce-guru.com/en/e-commerce-insights/ai-commerce-status-report-q1-2026): Fact-based assessment of AI adoption in commerce. Covers productive use cases, infrastructure readiness, and the gap between hype and execution. References cross-industry structural analysis published on ThePromptMonk. - [Agentic Commerce: A Sober Assessment for Online Retailers (2026)](https://commerce-guru.com/en/e-commerce-insights/agentic-commerce-ecommerce-realitaetscheck-2026): What Agentic Commerce really means for online retailers. Calm, fact-based assessment without hype. - [UCP vs ACP: Which Protocol Will Shape Agentic Commerce in 2026?](https://commerce-guru.com/en/e-commerce-insights/ucp-vs-acp-agentic-commerce-2026): Neutral comparison of Universal Commerce Protocol and Agentic Commerce Protocol for EU/DACH retailers. - [Shopping via ChatGPT](https://commerce-guru.com/en/e-commerce-insights/shopping-via-chatgpt): How Agentic Commerce through ChatGPT Instant Checkout is changing online retail rules. - [AI-Powered Shopping at JD Sports](https://commerce-guru.com/en/e-commerce-insights/jd-sports-ai-powered-shopping-commercetools): What the JD Sports and commercetools case really means for commerce strategy. - [Personalised Product Recommendations in E-Commerce](https://commerce-guru.com/en/e-commerce-insights/personalisierte-produktempfehlungen-ki-ecommerce): Reality check for AI-powered recommendations. Which KPIs improve, what maturity levels exist. - [AI Campaigns for Fashion and Lifestyle](https://commerce-guru.com/en/e-commerce-insights/ai-campaigns-fashion-lifestyle): When automation works in fashion e-commerce and where limits lie. - [Dynamic Price Optimization in E-Commerce](https://commerce-guru.com/en/e-commerce-insights/dynamische-preisoptimierung-ki-ecommerce): Where AI adds value in pricing and where it causes harm. - [AI-Supported Content Creation and SEO](https://commerce-guru.com/en/e-commerce-insights/ai-content-creation-seo-ecommerce): Analytical assessment of AI content generation for e-commerce marketing and SEO. - [Automated Customer Service in E-Commerce](https://commerce-guru.com/en/e-commerce-insights/automated-customer-service-ai-ecommerce): Deep dive into AI customer service. Which KPIs improve, where automation struggles. - [Intelligent Inventory Planning in E-Commerce](https://commerce-guru.com/en/e-commerce-insights/intelligente-bestandsplanung-ki-ecommerce): Reality check on what AI can deliver for inventory planning. - [E-Commerce Automation Today](https://commerce-guru.com/en/e-commerce-insights/ecommerce-automation-ai-processes): What to automate, which tools to use, and why AI empowers teams. - [Sell Before You Make](https://commerce-guru.com/en/e-commerce-insights/sell-before-you-make-ai-ecommerce): How AI reinvents product development in e-commerce. - [Leading the AI Transformation in Fashion](https://commerce-guru.com/en/e-commerce-insights/ai-transformation-fashion): Transparency as strategy under the EU AI Act. - [Unrealistic Project Proposals in E-Commerce](https://commerce-guru.com/en/e-commerce-insights/unrealistische-projektangebote-ecommerce): Why lower prices are rarely the better choice in e-commerce projects. ## System Deep Dives (E-Commerce Platforms) - [commercetools Deep Dive](https://commerce-guru.com/en/e-commerce-insights/commercetools-deep-dive): Vendor claims vs. reality check for commercetools. - [Shopware Deep Dive](https://commerce-guru.com/en/e-commerce-insights/shopware-deep-dive): Vendor claims vs. reality check for Shopware. - [Shopify Deep Dive](https://commerce-guru.com/en/e-commerce-insights/shopify-deep-dive): Vendor claims vs. reality check for Shopify. - [Salesforce Commerce Cloud Deep Dive](https://commerce-guru.com/en/e-commerce-insights/salesforce-commerce-cloud-deep-dive): Vendor claims vs. reality check for Salesforce Commerce Cloud. - [Adobe Commerce Deep Dive](https://commerce-guru.com/en/e-commerce-insights/adobe-commerce-deep-dive): Vendor claims vs. reality check for Adobe Commerce (formerly Magento). - [SCAYLE Deep Dive](https://commerce-guru.com/en/e-commerce-insights/scayle-deep-dive): Vendor claims vs. reality check for the SCAYLE Commerce Engine (born from ABOUT YOU). - [BigCommerce Deep Dive](https://commerce-guru.com/en/e-commerce-insights/bigcommerce-deep-dive): Vendor claims vs. reality check for BigCommerce Enterprise (Open SaaS). - [SAP Commerce Cloud Deep Dive](https://commerce-guru.com/en/e-commerce-insights/sap-commerce-cloud-deep-dive): Vendor claims vs. reality check for SAP Commerce Cloud (formerly Hybris). Covers SAP CX suite integration, Composable Storefront, and enterprise-grade B2B capabilities. - [Spryker Deep Dive](https://commerce-guru.com/en/e-commerce-insights/spryker-deep-dive): Vendor claims vs. reality check for Spryker Cloud Commerce OS. Covers modular PBC architecture, B2B marketplace capabilities, and enterprise operating models. ## Column: Notes from the Digital Floor - [Notes from the Digital Floor 1: The Stage and the Buzzword](https://commerce-guru.com/en/e-commerce-insights/notizen-vom-digitalen-parkett-1-die-buehne-und-das-schlagwort): On buzzwords, stages and whether urgency can ever be a substitute for strategy. - [Notes from the Digital Floor 2: The Screenshot and the New Public Sphere](https://commerce-guru.com/en/e-commerce-insights/notizen-vom-digitalen-parkett-2-der-screenshot-und-die-neue-oeffentlichkeit): On the quiet shift of authority in e-commerce discourse. - [Notes from the Digital Floor 3: The Echo Chamber](https://commerce-guru.com/en/e-commerce-insights/notizen-vom-digitalen-parkett-3-der-resonanzraum): How buzzwords quietly harden into consensus without objection. - [Notes from the Digital Floor 4: The Consultant as Brand](https://commerce-guru.com/en/e-commerce-insights/notizen-vom-digitalen-parkett-4-der-berater-als-marke): Where market logic and intellectual honesty quietly part ways in consulting. - [Notes from the Digital Floor 5: The Quiet Architect](https://commerce-guru.com/en/e-commerce-insights/notizen-vom-digitalen-parkett-5-der-stille-architekt): Public discourse belongs to those who speak loudest. But spend enough time around commerce and you meet a different figure entirely. ## Services - [Services Overview](https://commerce-guru.com/en/services): Strategic Consulting, Interim Management, and Project Management for e-commerce. - [Platform Selection](https://commerce-guru.com/en/platform-selection): Vendor-neutral e-commerce platform evaluation and selection advisory. - [AI in E-Commerce](https://commerce-guru.com/en/ai-ecommerce): AI strategy and integration advisory for e-commerce organisations. ## Partner Network - [ThePromptMonk](https://commerce-guru.com/en/partner/thepromptmonk): AI Consulting and AI Audits. Strategic AI partner for cross-industry analysis. - [BrandMachine](https://commerce-guru.com/en/partner/brandmachine): AI-powered product content at scale. - [Brevo](https://commerce-guru.com/en/partner/brevo): Marketing automation and CRM. - [Mollie](https://commerce-guru.com/en/partner/mollie): Payment infrastructure for European e-commerce. - [dasistweb](https://commerce-guru.com/en/partner/dasistweb): Technical e-commerce development and Shopware expertise. - [Shape Shift](https://commerce-guru.com/en/partner/shape-shift): AI-powered visual content production. ## Cross-Domain References - [Beyond Geography: The Structural Drivers of Productive AI Adoption](https://www.thepromptmonk.com/ai-insights/beyond-geography-structural-drivers-ai-adoption): Cross-industry structural analysis of AI productivity drivers. Published on ThePromptMonk. Referenced in the AI Commerce Status Report Q1 2026. ## Optional - [About](https://commerce-guru.com/en/about): Background on Andreas Rieger and the commerce guru advisory practice. - [Contact](https://commerce-guru.com/en/contact): Start a conversation about e-commerce strategy. - [Impressum](https://commerce-guru.com/en/impressum): Legal information. - [Data Protection](https://commerce-guru.com/en/dataprotection): Privacy policy.