andreas rieger
interim management project management

augsburg - amsterdam


Andreas 'Andy‘ Rieger is considered a veteran in the world of digital business. With 20 years experience in e-commerce, Andy has contributed substantially to the success of international online stores, digital marketing startups and has served in mobile commerce as well as omnichannel since day one.

As the 'commerce guru' Andy is focusing on supporting digital businesses by pioneering unique marketing solutions, products and business models to effectively engage digital customers at every touchpoint in the customer experience lifecycle.

Prior to founding commerce guru Andy held the position of Senior Business Development Manager at SHOPGATE - the leading mobile commerce platform. Based in Zurich/Switzerland and Palo Alto/USA, Andy helped building a strong customer base in the DACH (Germany, Austria & Switzerland) region while introducing Shopgate to the US market.

In an interim role as Country Manager for the DACH region at OLAPIC (acquired by Monotype) - the leader in visual marketing with user generated content - Andy introduced Olapic’s content engine to the DACH Market. In this role he worked with customers like Montblanc, Tally Weijl, s.Oliver, Timberland, Thomas Sabo, Wolford and Zalando on their ambitious visual content projects.

MINODES (acquired by Telefónica NEXT) - a Berlin-based startup offering state-of-the-art retail analytics and omnichannel retargeting solutions - was the next step. As an interim manager Andy supported the DACH key account management team reaching the aggressive goals of their customers.

The most recent project was the relaunch of ESCADA. As an interim manager Andy held the position of Global Head of E-Commerce Operations & Business Development at the luxury brand’s head office in Munich. The project involved the international relaunch of ESCADA.COM in 19 countries throughout Europe and ESCADA.US in the US as well as establishing the formerly outsourced e-commerce business processes in-house.

"With commerce guru we help our clients to take their business to the next level by employing best practices, while staying at the forefront of their industry."

In his free time Andy enjoys photography, design, architecture and running.
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Interim Management

Andy is available as an interim manager to lead or support digital business initiatives internationally. Core competencies are:

  • E-Commerce Strategy
  • E-Commerce Operations
  • Payment
  • Mobile Commerce
  • Omnichannel
  • CRM
  • Digital Marketing
  • Earned Content / User Generated Content
  • Offline Analytics (Retail Analytics)
  • Customer Identity Management

Project Management

Agile project management and fast results is what commerce guru stands for. Andy is available as PMO or as project manager for complex digital business projects. Services include but are not limited to:

  • Leading Cross-Functional Project Teams
  • Coordination
  • Identifying Deliverables
  • Backlog Management
  • Monitoring
  • Budget Controlling
  • Reporting
  • Implementation and Rollout Planning
  • Testing


Andreas Rieger | commerce guru

Konrad-Adenauer-Allee 61
86150 Augsburg

phone +49 171 140 73 52
+49 3222 4128065
Amsterdam Office

Prins Hendriklaan 7-2
1075 AX Amsterdam