Portrait Andreas Rieger
Andreas Rieger

For more than 20 years, I've immersed myself in the complex worlds of B2C/B2B and SaaS sales, marketing, and digital business. Within the e-commerce arena, I've played a vital role in shaping the journeys of global online stores and nurturing the expansion of digital marketing startups. From the inception of mobile commerce and omnichannel approaches, I've had the honor of being part of the ongoing evolution of the industry.

Before founding commerce guru, I held the pivotal role of Senior Business Development Manager at SHOPGATE, the trailblazing mobile commerce platform. Stationed in Zurich, Switzerland, and Palo Alto, USA, I played a key role in cultivating a robust customer base in the DACH region (Germany, Austria, and Switzerland) while spearheading Shopgate's introduction to the US market.

During my stint as the Country Manager for the DACH region at OLAPIC (later acquired by Monotype), a pioneering force in visual marketing with user-generated content, I successfully introduced Olapic's content engine to the DACH market. Working closely with renowned brands like Montblanc, Tally Weijl, s.Oliver, Timberland, Thomas Sabo, Wolford, and Zalando and contributed to their ambitious visual content projects.

Stepping into the role of Global Head of E-Commerce Operations & Business Development at ESCADA's Munich headquarters, I orchestrated the international relaunch of ESCADA.COM across 19 countries in Europe and North America. This endeavor also involved bringing the outsourced e-commerce business processes in-house.

Starting in July 2019, I've had the honor of contributing my expertise to dasistweb GmbH, a leading Shopware agency, in my capacity as the Head of Digital Consulting. Alongside this, since July 2021, I've been an integral part of a dynamic team as the Head of Digital Consulting for Shape & Shift, another acclaimed Shopware agency. During my tenure at both dasistweb and Shape & Shift, I've had the privilege of collaborating with a range of valued clients, including Armedangels, checkout.com, Melitta, Mollie, Spprinque, Wortmann (Tamaris) to name just a few.

Embracing the remote work culture from its early days, I established my base in Cyprus in 2021. Outside the professional sphere, I find joy in photography, design, architecture, and the liberating rhythm of running.

Team Meeting